Inspira Digital Agency Manufactured by: Inspira Digital Agency 5 based on 37 reviews
Phone: (+66) 08.1466.7837 Email: contact@inspiradigitalagency.com

Digital Marketing Agency in Bangkok, Internet Marketing Services in Thailand

SEO, PPC Management, Google AdWords Services, Website Development, Graphic Design services in Thailand

We’re google certified and google trained. People are searching for your services and products. We’re here to ensure that your brand is the one they find wherever they’re searching, however they’re searching. Search marketing allows your brand to make an appearance at the exact moment when someone is actively searching for a product or service you offer. Our team will create and manage the sponsored advertisements that appear on search engines result pages. By understanding the various keywords and phrases your audience uses to search for your offerings, and analyzing which of those keyword combinations have a higher likelihood of resulting in a conversion (whether that conversion be a sale, demonstration of intent, lead generation, etc.) we are able to effectively target your audience while maximizing your budget. Because these ads are paid for on a PPC (pay-per-click) basis, the better we understand, target, and speak to your audience, the more conversions you’ll be able to ensure. We continuously test, monitor, analyze and optimize ads to ensure that bids are being adjusted and allocated appropriately, that we’re aware of shifts in the bidding environment, and that we’re capitalizing on the trends, habits, and other outside changes that will boost your brand.

Website Development in Bangkok

We build sites that help you reach your goals. We’ll work with you to design and build a digital home for your brand to live in. Then, we’ll ensure you’re the best host your visitors could ever imagine. Whether launching a new brand or revitalizing an existing one, defining your brand provides the map and compass for getting your brand where it wants to go. How you define your brand will define how you speak about your brand, what your core messages are, and what sets you apart from the competition. Why choose you? A strong brand bridges the gap between who you are and how you want to be perceived and how your audience actually sees, thinks, and speaks about you. By combining the way you think and speak about your brand with market research and consumer trends we are able to design a strategy that lays the framework of what your brand is and will be and which types and methods of communication will allow it to thrive.

5 Ways To Create A Stand Out Brand

In the digital era today, so much of our lives are lived through the computer screen. Everything from checking the news to shopping are done online, making it increasingly difficult to ensure that your brand is going to make a real connection with your audience. So, if your customers are engaging mostly online, why aren’t you? A whopping 80% of customers are more likely to purchase products or services from brands that they follow on their social media channels—make sure you create a stand out brand so that you are one of those accounts. Companies like Nike, a brand that currently has one of the biggest followings on Instagram, are constantly developing new tactics to interact with their audience. Their visuals are consistently gorgeous, their copy endlessly engaging, and they maintain these standards across each of their multiple platforms. Even though their imagery often has different subjects, it all has the “essence” of Nike attached to it. So the question is: how do you create a stand out brand like this? From design input to the best ways to implement social media, here are our five tips for creating stand out brand content that can help you break through the screen and gain a larger audience. Be Everywhere With so many different outlets to hit, your brand must be able to adapt to all of them. 99% of people who share through social media are sharing via multiple platforms. Additionally, the average adult spends more than five hours online everyday, with 22% of that time being spent on social media channels, 21% of that time searching online, and another 20% just reading various forms of content. This means you have several chances to catch the attention of potential customers. Make sure to expand into all forms of media. A Facebook page is great, but make sure you’re actually producing content on it regularly. Post on Instagram, interact with customers on Twitter, or start a blog. In fact, companies with an active blog report 97% more leads than companies without. You need to work with your platform, not around it. For example, posting a cool image of a new product with a snappy caption may be perfect for Instagram, but if you want to display a more in-depth informational post, LinkedIn is the place to do so. This way, you publish a good volume of content for your audience, but are doing so within the context of the platform. Customers are not going to follow you on Facebook, Instagram, and Twitter if they can follow just one and not miss out. For customers, hitting that unfollow button is way easier than committing to follow a new company–give them a reason to follow you by creating stand out brand content. Be Flexible, Yet Consistent This may sound like the vague message on your fortune cookie, but it’s actually a very simple concept. The purpose of creating a stand out brand is to engage an audience and make them feel something for your company. It’s not enough for them to like your product, they want to know your brand personality. Having this connection with a consumer can be the deciding factory for them between you and a competitor. You need to make sure that your brand is not only posted everywhere, but that its personality is posted everywhere as well. Posting to four different social medias is useless if there is no consistency behind those posts. Having a beautiful Instagram is great, but if your Twitter and Facebook posts appear corporate or robotic in comparison, your followers are going to sense this disconnect and act accordingly. Doing this will help establish brand trust with your audience. Not only does your design need to express your brand, but your words do as well. While graphics are important, don’t focus so much on creating attractive content that you forget to actually create worthwhile content. The majority of a brand’s image stems from what it is saying and how it is saying it. Your copy is just as important as your design and should be treated with the same care. Every stand out brand needs to have a voice that is representative of their personality. If you’re working with a personality more on the wild side, like Moschino for example, your copy shouldn’t read like a Dickens novel. Don’t be afraid to bend or break the rules of grammar in favor of speaking in the vernacular of your target audience. Copy can be tricky, so it’s important to take the time to really work with your words to make sure that they will connect your brand to audience. If you need more help with this, you can read advice from some of the great copywriters here. Own Your Brand’s Visual Elements Nowadays, it’s all minimalist this, and modern that. Yes, that clean Swiss look is all the rage right now. However, it’s also all over every website and blog you can find. You can have a clean, sophisticated design without having your website look like it was made from a template. For example, our website has a very clean, easy to navigate interface, but we’ve filled it with our favorite orange spot color and other elements that highlight our personality. Taking characteristics of a certain trend can be find as long as you edit that trend to really make it your own. It’s also important to protect your brand’s personality from being eaten up by design trends. You have to make your branding attractive but representative. If your brand personality is wild and messy, take risks with that in your design. You have to be sure that you are picking a color scheme and type treatment that works with your brand, because what is popular right now may actually be a detriment to your brand message. The most beautiful design in the world will only serve as a block in the experience you’re trying to create if it’s not in line with the company’s identity. Maintain Relationships to Create a Stand Out Brand Having great branding is nothing if you can’t maintain a good relationship with your customers– this comes from excellent customer service. You should always have a way for your clients to get in touch with you or someone who would be able to assist them with any issues they may have. While email, social media, and phone calls are popular customer service routes, however you choose to go about it will build a commitment to your customers that will only serve to benefit you in the future. A customer who had an unfortunate experience with your customer service options is not going to support your brand, no matter how pretty it is. In addition to having positive communication with your customers, it’s important to have constant communication with them as well. The sale doesn’t end after they’ve paid for your product or service. In this day and age, 88% of consumers look to online reviews to determine the quality of a business as a way to determine if they are going to do business with said company. Harnessing the power of online reviews is challenging, but pays off in the end– there are many methods you can use to encourage your customers to leave an online review. Sort out which method will best work for your particular audience and implement that into your daily marketing routine. Experiment With Your Own Mold Visual branding is a lot more intricate than just having a logo and color scheme. Your logo should not only work on its own, but should be able to be altered and changed to adjust to any future needs. Remember that you never want your marketing to feel stale. Take, for example, Saks Fifth Avenue: they’re famous for their exceptional identity element manipulation. They pulled apart their logo in order to create a well designed pattern to be used on shopping bags, stationary, etc. Despite the logo itself having been fragmented, it is still easily identifiable as a part of the Saks Fifth Avenue brand. This type of flexibility allows a brand to introduce fresh identity elements without having to go through a complete redesign. It also creates more dynamic visuals to catch the eye of followers or attract new customers. Your brand’s post is in a competition with the other 27,000,000 pieces of content that are shared everyday, so being able to mix it up every once in a while will be instrumental to keeping customers engaged. On the internet, you’re nothing more than a needle in a haystack that no one is going out their way to hunt for. With content flying out at users from all directions, the key is to make sure that yours is the one that catches their eye, and once you have their attention, keep them coming back for more. After all, interesting content and a consistent brand presence is one of the top three reasons that consumers follow certain brands on social media. It’s also important to make sure you analyze the successfulness of your tactics and build upon what’s working for you. What is typically considered a “sure fire” tactic may not be a method that your target audience aligns with. Often times the most outrageous marketing methods have been known to work for an equally outrageous target audience. Your business is built on a unique foundation of values, and it’s the characteristics of those values that are going to ultimately bring in your loyal followers. Know of another stand out brand that has mastered memorable brand identity? Let us know below!

What is Digital Marketing

Digital marketing is an umbrella term for all of your online marketing efforts. Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers. The reality is, people spend twice as much time online as they used to 12 years ago. And while we say it a lot, the way people shop and buy really has changed, meaning offline marketing isn’t as effective as it used to be. Marketing has always been about connecting with your audience in the right place and at the right time. Today, that means that you need to meet them where they are already spending time: on the internet. Enter digital marketing -- in other words, any form of marketing that exists online. Click here to download our free guide to digital marketing fundamentals. At HubSpot, we talk a lot about inbound marketing as a really effective way to attract, convert, close, and delight customers online. But we still get a lot of questions from people all around the world about digital marketing. Whilst a seasoned inbound marketer might say inbound marketing and digital marketing are virtually the same thing, there are some minor differences. And after having conversations with marketers and business owners in the U.S., U.K., Asia, Australia, and New Zealand, I’ve learned a lot about how those small differences are being observed across the world. So What Exactly is Digital Marketing? From your website itself to your online branding assets -- digital advertising, email marketing, online brochures, and beyond -- there’s a huge spectrum of tactics and assets that fall under the umbrella of digital marketing. And the best digital marketers have a clear picture of how each asset or tactic supports their overarching goals. Here’s a quick rundown of some of the most common assets and tactics: Assets Your website Blog posts Ebooks and whitepapers Infographics Interactive tools Social media channels (Facebook, LinkedIn, Twitter, Instagram, etc.) Earned online coverage (PR, social media, and reviews) Online brochures and lookbooks Branding assets (logos, fonts, etc.) Tactics Search Engine Optimization (SEO) The process of optimizing your website to ‘rank’ higher in search engine results pages, therefore increasing the amount of organic (or free) traffic that your website receives. Content Marketing The creation and promotion of content assets for the purpose of generating brand awareness, traffic growth, lead generation, or customers. Inbound Marketing Inbound marketing refers to the ‘full-funnel’ approach to attracting, converting, closing, and delighting customers using online content. Social Media Marketing The practice of promoting your brand and your content on social media channels to increase brand awareness, drive traffic, and generate leads for your business. Pay-Per-Click (PPC) A method of driving traffic to your website by paying a publisher every time your ad is clicked. One of the most common types of PPC is Google AdWords. Affiliate Marketing A type of performance-based advertising where you receive commission for promoting someone else’s products or services on your website. Native Advertising Native advertising refers to advertisements that are primarily content-led and featured on a platform alongside other, non-paid content. BuzzFeed sponsored posts are a good example, but many people also consider social media advertising to be ‘native’ -- for example, Facebook advertising and Instagram advertising. Marketing Automation Marketing automation refers to the software that exists with the goal of automating marketing actions. Many marketing departments have to automate repetitive tasks such as emails, social media, and other website actions. Email Marketing Companies use email marketing as a way of communicating with their audiences. Email is often used to promote content, discounts and events, as well as to direct people towards the business’ website. Online PR Online PR is the practice of securing earned online coverage with digital publications, blogs, and other content-based websites. It’s much like traditional PR, but in the online space. What’s the Difference Between Digital Marketing and Inbound Marketing? On the surface, the two seem similar: Both occur primarily online, and both focus on creating digital content for people to consume. So what’s the difference? The term ‘digital marketing’ doesn’t differentiate between push and pull marketing tactics (or what we might now refer to as ‘inbound’ and ‘outbound’ methods). Both can still fall under the umbrella of digital marketing. Digital outbound tactics aim to put a marketing message directly in front of as many people as possible in the online space -- regardless of whether it’s relevant or welcomed. For example, the garish banner ads you see at the top of many websites try to push a product or promotion onto people who aren’t necessarily ready to receive it. On the other hand, marketers who employ digital inbound tactics use online content to attract their target customers onto their websites by providing assets that are helpful to them. One of the simplest yet most powerful inbound digital marketing assets is a blog, which allows your website to capitalize on the terms which your ideal customers are searching for. Ultimately, inbound marketing is a methodology that uses digital marketing assets to attract, convert, close, and delight customers online. Digital marketing, on the other hand, is simply an umbrella term to describe online marketing tactics of any kind, regardless of whether they’re considered inbound or outbound. Click here to download our free guide to digital marketing fundamentals. Does Digital Marketing Work for All Businesses? B2B and B2C? Digital marketing can work for any business in any industry. Regardless of what your company sells, digital marketing still involves building out buyer personas to identify your audience’s needs, and creating valuable online content. However, that’s not to say that all businesses should implement a digital marketing strategy in the same way. For B2B If your company is B2B, your digital marketing efforts are likely to be centered around online lead generation, with the end goal being for someone to speak to a salesperson. For that reason, the role of your marketing strategy is to attract and convert the highest quality leads for your salespeople via your website and supporting digital channels. Beyond your website, you’ll probably choose to focus your efforts on business-focused channels like LinkedIn where your demographic is spending their time online. For B2C If your company is B2C, depending on the price point of your products, it’s likely that the goal of your digital marketing efforts is to attract people to your website and have them become customers without ever needing to speak to a salesperson. For that reason, you’re probably less likely to focus on ‘leads’ in their traditional sense, and more likely to focus on building an accelerated buyer’s journey, from the moment someone lands on your website, to the moment that they make a purchase. This will often mean your product features in your content higher up in the marketing funnel than it might for a B2B business, and you might need to use stronger calls-to-action (CTAs). For B2C companies, channels like Instagram and Pinterest can often be more valuable than business-focused platforms LinkedIn. What Are the Main Benefits of Digital Marketing? Unlike most offline marketing efforts, digital marketing allows marketers to see accurate results in real time. If you’ve ever put an advert in a newspaper, you’ll know how difficult it is to estimate how many people actually flipped to that page and paid attention to your ad. There’s no surefire way to know if that ad was responsible for any sales at all. On the other hand, with digital marketing, you can measure the ROI of pretty much any aspect of your marketing efforts. Here are some examples: Website Traffic With digital marketing, you can see the exact number of people who have viewed your website’s homepage in real time by using digital analytics software like HubSpot. You can also see how many pages they visited, what device they were using, and where they came from, amongst other digital analytics data. This intelligence helps you to prioritize which marketing channels to spend more or less time on, based on the number of people those channels are driving to your website. For example, if only 10% of your traffic is coming from organic search, you know that you probably need to spend some time on SEO to increase that percentage. With offline marketing, it’s very difficult to tell how people are interacting with your brand before they have an interaction with a salesperson or make a purchase. With digital marketing, you can identify trends and patterns in people’s behavior before they’ve reached the final stage in their buyer’s journey, meaning you can make more informed decisions about how to attract them to your website right at the top of the marketing funnel. Content Performance and Lead Generation Imagine you’ve created a product brochure and posted it through people’s letterboxes -- that brochure is a form of content, albeit offline. The problem is that you have no idea how many people opened your brochure or how many people threw it straight into the trash. Now imagine you had that brochure on your website instead. You can measure exactly how many people viewed the page where it’s hosted, and you can collect the contact details of those who download it by using forms. Not only can you measure how many people are engaging with your content, but you’re also generating qualified leads when people download it. Attribution Modeling An effective digital marketing strategy combined with the right tools and technologies allows you to trace all of your sales back to a customer’s first digital touchpoint with your business. We call this attribution modeling, and it allows you to identify trends in the way people research and buy your product, helping you to make more informed decisions about what parts of your marketing strategy deserve more attention, and what parts of your sales cycle need refining. Connecting the dots between marketing and sales is hugely important -- according to Aberdeen Group, companies with strong sales and marketing alignment achieve a 20% annual growth rate, compared to a 4% decline in revenue for companies with poor alignment. If you can improve your customer's’ journey through the buying cycle by using digital technologies, then it’s likely to reflect positively on your business’s bottom line. What Kind of Content Should I Be Creating? The kind of content you create depends on your audience’s needs at different stages in the buyer’s journey. You should start by creating buyer personas (use these free templates, or try makemypersona.com) to identify what your audience’s goals and challenges are in relation to your business. On a basic level, your online content should aim to help them meet these goals, and overcome their challenges. Then, you’ll need to think about when they’re most likely to be ready to consume this content in relation to what stage they’re at in their buyer’s journey. We call this content mapping. With content mapping, the goal is to target content according to: The characteristics of the person who will be consuming it (that’s where buyer personas come in). How close that person is to making a purchase (i.e., their lifecycle stage). In terms of the format of your content, there are a lot of different things to try. Here are some options we’d recommend using at each stage of the buyer’s journey: Awareness Stage Blog posts. Great for increasing your organic traffic when paired with a strong SEO and keyword strategy. Infographics. Very shareable, meaning they increase your chances of being found via social media when others share your content. (Check out these free infographic templates to get you started.) Short videos. Again, these are very shareable and can help your brand get found by new audiences by hosting them on platforms like YouTube. Consideration Stage Ebooks. Great for lead generation as they’re generally more comprehensive than a blog post or infographic, meaning someone is more likely to exchange their contact information to receive it. Research reports. Again, this is a high value content piece which is great for lead generation. Research reports and new data for your industry can also work for the awareness stage though, as they’re often picked-up by the media or industry press. Webinars. As they’re a more detailed, interactive form of video content, webinars are an effective consideration stage content format as they offer more comprehensive content than a blog post or short video. Decision Stage Case studies. Having detailed case studies on your website can be an effective form of content for those who are ready to make a purchasing decision, as it helps you positively influence their decision. Testimonials. If case studies aren’t a good fit for your business, having short testimonials around your website is a good alternative. For B2C brands, think of testimonials a little more loosely. If you’re a clothing brand, these might take the form of photos of how other people styled a shirt or dress, pulled from a branded hashtag where people can contribute. How Long Will It Take to See Results? With digital marketing, it can often feel like you’re able to see results much faster than you might with offline marketing due to the fact it’s easier to measure ROI. However, it ultimately depends entirely on the scale and effectiveness of your digital marketing strategy. If you spend time building comprehensive buyer personas to identify the needs of your audience, and you focus on creating quality online content to attract and convert them, then you’re likely to see strong results within the first six months. If paid advertising is part of your digital strategy, then the results come even quicker -- but it’s recommended to focus on building your organic (or ‘free’) reach using content, SEO, and social media for long-term, sustainable success. Download our step-by-step guide to creating your digital strategy here. Do I Need a Big Budget for Digital Marketing? As with anything, it really depends on what elements of digital marketing you’re looking to add to your strategy. Presuming you already have a website, if you’re focusing on inbound techniques like SEO, social media, and content creation then the good news is you don’t need very much budget at all. With inbound marketing, the main focus is on creating high quality content that your audience will want to consume, which unless you’re planning to outsource the work, the only investment you’ll need is your time. With outbound techniques like online advertising and purchasing email lists, there is undoubtedly some expense. What it costs comes down to what kind of visibility you want to receive as a result of the advertising. For example, to implement PPC using Google AdWords, you’ll bid against other companies in your industry to appear at the top of Google’s search results for keywords associated with your business. Depending on the competitiveness of the keyword, this can be reasonably affordable, or extremely expensive, which is why it’s a good idea to focus building your organic reach, too. Where Does Mobile Marketing Come Into the Equation? Another key component of digital marketing is mobile marketing. In fact, mobile usage as a whole accounts for 60% of time spent consuming digital media, while desktop-based digital media consumption makes up the remaining 40%. This means that it’s essential to optimize your digital ads, web pages, social media images, and other digital assets for mobile devices. If your company has a mobile app that enables users to engage with your brand or shop your products, your app falls under the digital marketing umbrella, too. Those engaging with your company online via mobile devices need to have the same positive experience as they would on desktop. This means implementing a mobile-friendly or responsive website design to make browsing user-friendly for those on mobile devices. It might also mean reducing the length of your lead generation forms to create a hassle-free experience for people downloading your content on-the-go. As for your social media images, it’s important to always have a mobile user in mind when creating them as image dimensions are smaller on mobile devices, meaning text can be cut-off. There are lots of ways you can optimize your digital marketing assets for mobile users, and when implementing any digital marketing strategy, it’s hugely important to consider how the experience will translate on mobile devices. By ensuring this is always front-of-mind, you’ll be creating digital experiences that work for your audience, and consequently achieve the results you’re hoping for. I’m Ready to Try Digital Marketing. Now What? If you’re already doing digital marketing, it’s likely that you’re at least reaching some segments of your audience online. No doubt you can think of some areas of your strategy that could use a little improvement, though. That’s why we created Why Digital Marketing? The Essential Guide to Marketing Your Brand Online -- a step-by-step guide to help you build a digital marketing strategy that’s truly effective, whether you’re a complete beginner or have a little more experience. You can download it for free here.

5 Advantages of Hiring a Digital Marketing Agency

For many businesses, outsourcing has become an important part of digital marketing and it continues to grow in popularity as a way to improve upon activities that are not core to the business.

1. Access the Skills You Need

Building an in-house team to take care of the entirety of your digital marketing efforts is a practical impossibility for many small to medium-sized businesses. In many situations, the skills your company needs are either hard to come by or too expensive. What's more, it won't be financially feasible to hire someone for a full or even part-time placement if you don't need their skills constantly and consistently.

2. Manage Your Budget more Effectively

Outsourcing to a digital marketing agency allows you to reach out to the skills and expertise your company needs as and when it needs them, it gives you far more control over your budget. Instead of employing a permanent member of staff, outsourcing allows you to tap into an enormous selection of digital marketing professionals all over the world. You'll be able to negotiate your rates and enjoy complete control over your outgoings.

3. Gain New Perspectives

An in-house team is inherently limited, hence the reason their efforts will be better utilised by having them focus on core business operations. However, it's also good to get some fresh ideas and outsourcing helps to offer external perspectives which can give invaluable insights into the latest trends in the marketplace. You might know your business best, but there's nothing wrong with getting a second opinion.

4. Meet Deadlines on Time

With a solid marketing strategy in place, your business cannot afford to stray due to the time limitations of an in-house team. Every business has its deadlines, but meeting them on time might not always be possible unless you outsource certain jobs. The ability to work with expert digital marketing agencies all over the world gives you the opportunity to meet your digital marketing and content creation deadlines every time.

5. Give Your Business Space to Grow

Scalability is a key advantage of outsourcing as you'll be able to get work done whenever you need it. This degree of flexibility allows your in-house employees to focus on the core activities of the business while also giving you more control over your marketing budget. Instead of investing in a lengthy recruitment campaign, you'll be able to rely on a team of qualified digital marketing experts who will know how to strategically manage your business' marketing to ensure growth and longevity.

Final Words

For most small businesses today, outsourcing digital marketing makes sense on many levels, not least because of the flexibility and affordability it presents. It might still take some time to find the most suitable agency for your particular needs, but the minimal financial commitment (compared to hiring a full time marketing employee or department) undoubtedly makes it worth the risk.