Are Press Releases Still Relevant for SEO in 2019?

You don’t necessarily have to use press release platforms to make a press release effective. You might e-mail reporters personally or even message them on their social media profiles, such as LinkedIn or Twitter.

How to Make Press Releases Effective?

An article about how to write a good press release is a topic for another time. However, the general consensus is:

  1. Have an interesting piece of news
  2. Create a killer headline
  3. Write the Press Release short and to the point
  4. Distribute only to relevant places
  5. Wait and monitor results

I’m not elaborating on it because making a press release effective specifically for SEO is about what you don’t do rather than about what you do.

So here are 3 don’ts to take into account when writing Press Releases.

Don’t do #1: Don’t try to write a press release about anything. Don’t just post press releases monthly about your company. Unless you have something innovative original and exciting, writing about it will probably be a waste of time.

Don’t do #2: Don’t try to constantly SPAM editors. You’ll can get yourself in their spam box and not be taken for granted ever again. What people hate more than anything is spam. If a reporter sees your content over and over again with the same uninteresting things, they will filter you out, eventually.

Press Release SPAM

Press Release SPAM

Don’t do #3: Don’t post on as many Press Release platforms as possible. Focus on the most relevant ones. There might be places fit for your location and audience and places that are not. For example, although HARO is a great website, it serves little purpose for international clients.

If you think you’re unfit for writing a good press release, there are services out there that will write them for you!


Press releases are useful for SEO and will still be for many years to come, as long as you don’t abuse their distribution to as many websites as you can. Although they’re not as popular in the SEO community as they used to be, if done properly, a single press release can bring massive results.

Have you been issuing press releases recently? What was your experience with them? Easy to create? Are journalists ever interested in your content or has it been just a waste of time? Let us know about your experience in the comments section!

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