Distributing Your Online Marketing Press Release – dummies

In any case, many social news services help with your standing in general search engine results and offer additional opportunities for readers to share your story elsewhere.

Schedule your release based on its time dependence and when your target audience will be available to view it. Because many releases arrive in journalists’ inboxes through Real Simple Syndication or e-mail, consider scheduling date-independent releases as you would a B2B newsletter: on Tuesdays or Wednesdays, either early in the morning or midday.

In addition to distributing your release all around the web, be sure to post it on your own site, blog, or social media pages (or all three).

The life span of your release might extend long after your initial distribution. Print outlets might publish your release anywhere from several days to several months after you distribute it. Be sure that its contact information will still be accurate! For more information about working with the press, check out the Internet Press Guild[5].

Insider Perks[6], shown in the following illustration uses press releases successfully to spread its message. In the figure, Insider Perks offers a full page of material for media outlets at Insider Perks Media[7], including logos, graphics, and videos as well as press releases and fact sheets.

[Credit: Courtesy of Insider Perks, Inc.]Credit: Courtesy of Insider Perks, Inc.

About the Book Author

Jan Zimmerman has provided web marketing, social media, and sitemanagement services to businesses of all types and sizes through her company, Watermelon Mountain Web Marketing, for more than a decade.


  1. ^ Business (www.dummies.com)
  2. ^ Start a Business (www.dummies.com)
  3. ^ Small Business Marketing (www.dummies.com)
  4. ^ Jan Zimmerman (www.dummies.com)
  5. ^ Internet Press Guild (www.netpress.org)
  6. ^ Insider Perks (www.insiderperks.com)
  7. ^ Insider Perks Media (www.insiderperks.com)

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