Distributing Your Online Marketing Press Release – dummies

In any case, many social news services help with your standing in general search engine results and offer additional opportunities for readers to share your story elsewhere.

Schedule your release based on its time dependence and when your target audience will be available to view it. Because many releases arrive in journalists’ inboxes through Real Simple Syndication or e-mail, consider scheduling date-independent releases as you would a B2B newsletter: on Tuesdays or Wednesdays, either early in the morning or midday.

In addition to distributing your release all around the web, be sure to post it on your own site, blog, or social media pages (or all three).

The life span of your release might extend long after your initial distribution. Print outlets might publish your release anywhere from several days to several months after you distribute it. Be sure that its contact information will still be accurate! For more information about working with the press, check out the Internet Press Guild[5].

Insider Perks[6], shown in the following illustration uses press releases successfully to spread its message. In the figure, Insider Perks offers a full page of material for media outlets at Insider Perks Media[7], including logos, graphics, and videos as well as press releases and fact sheets.

[Credit: Courtesy of Insider Perks, Inc.]Credit: Courtesy of Insider Perks, Inc.

About the Book Author

Jan Zimmerman has provided web marketing, social media, and sitemanagement services to businesses of all types and sizes through her company, Watermelon Mountain Web Marketing, for more than a decade.

References

  1. ^ Business (www.dummies.com)
  2. ^ Start a Business (www.dummies.com)
  3. ^ Small Business Marketing (www.dummies.com)
  4. ^ Jan Zimmerman (www.dummies.com)
  5. ^ Internet Press Guild (www.netpress.org)
  6. ^ Insider Perks (www.insiderperks.com)
  7. ^ Insider Perks Media (www.insiderperks.com)

Source URL: Read More
The public content above was dynamically discovered – by graded relevancy to this site’s keyword domain name. Such discovery was by systematic attempts to filter for “Creative Commons“ re-use licensing and/or by Press Release distributions. “Source URL” states the content’s owner and/or publisher. When possible, this site references the content above to generate its value-add, the dynamic sentimental analysis below, which allows us to research global sentiments across a multitude of topics related to this site’s specific keyword domain name. Additionally, when possible, this site references the content above to provide on-demand (multilingual) translations and/or to power its “Read Article to Me” feature, which reads the content aloud to visitors. Where applicable, this site also auto-generates a “References” section, which appends the content above by listing all mentioned links. Views expressed in the content above are solely those of the author(s). We do not endorse, offer to sell, promote, recommend, or, otherwise, make any statement about the content above. We reference the content above for your “reading” entertainment purposes only. Review “DMCA & Terms”, at the bottom of this site, for terms of your access and use as well as for applicable DMCA take-down request.

1 2 3

Share