How to Write a Winning Press Release for Your Brand

Example of a Successful Event Press Release

Now, it’s your chance to look at exactly how all these different items and lessons come together to create an ideal press release with a sample by Article Writing Co.

This downloadable example was created to promote a live pitch competition event, with the main goal of attracting press coverage and public interest. X was generated in terms of unpaid media attention with an attendance of Y. 

Download your FREE Press Release Example (& Case Study) to look at some of the key components of the press release and how it was written using the tactics discussed.

Maximizing Reach with Your Press Release

You now have all the tools and information to write a compelling press release, but the work doesn’t stop there. The best content in the world doesn’t amount to much if you can’t put it in front of the target audience you’re building around.

Nothing is guaranteed when it comes to catching the attention of the press, but that doesn’t mean you can’t stack the deck in your favor. Here are some ways to make this happen.[16]

Less Is More

When you’ve gone through all this effort to put together a press release, it’s tempting to think that the best way to find success is to send it to every name in your contact list, journalist and non-journalist alike. 

This could be a potential recipe for disaster. 

If you cast a wide net, there’s a greater likelihood of your press release going into the inbox of people who aren’t going to have any use for it. As a result, they’ll feel you’re spamming, block your email, and you’ve now lost that prospect forever.

A better approach to take, especially for small businesses, is finding a few local journalists who may have worked with your kind of story before. These people will be more likely to promote your press release, and maybe even interview you for more details.

Make A Good Impression

The bulk of press releases these days are distributed to journalists by email. Generally, a marketer will quickly introduce themselves and the release, with an offer to discuss further. 

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