Category: Internet Marketing

Internet Marketing – OnlineBrandMarketing.com

Qualities of a Good Press Release

There’s a popular misconception that press releases no longer hold the value they once had for marketing and PR purposes. Although delivery and distribution channels have adapted to the Internet age, press releases have remained fundamentally unchanged. More importantly, they continue to offer opportunities for businesses to generate buzz about their products and brands. At Walker Sands, we believe in...

READ MORE Qualities of a Good Press Release

The Purpose of a Press Release and How to Write One

If you’re thinking about public relations[1] strategy for your business, you’ll certainly be considering press releases. But, although many know what they are, few know how and when to use them. A press release is a written communication that reports specific but brief information about an event, circumstance, product launch, or other happening. It’s typically tied to a business or...

READ MORE The Purpose of a Press Release and How to Write One