Do Press Releases Work in Digital? | Target Internet

Digital press releases must be one of the most controversial tactics in online PR. Should they differ greatly from press releases aimed at traditional media? Does the digital context require a different distribution strategy? And more fundamentally, has this 112-year-old[1] PR tactic finally had its day? In the article, we’re going to set out why and how digital press releases...

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Why Do You Think Press Release is The Most Important Marketing Strategy – Dot Com Infoway

Press releases have been around for a very long time, they were originally used solely as a means to make an announcement about news worthy information, which was typically handled through members of the PR staff or a public relations firm by using various media outlets. But now that there are so many online new sites available, such as Google...

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How to Write an Online Press Release | Practical Ecommerce

Editor’s Note: This article was originally published by Web Marketing Today. Practical Ecommerce acquired Web Marketing Today in 2012. In 2016, we merged the two sites, leaving Practical Ecommerce as the successor. Today’s web-driven world makes it possible for companies large and small to create news simply by writing and publishing their own newsworthy content. The way to get started...

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Press Releases Are Not an SEO Strategy

I’ve written more press releases in 2014 than any year since Google rolled out the first Penguin algorithm update – but I haven’t used a press release site. Not because they don’t still work (I’ll take other marketers at their word that they do), but because I can get better results contacting journalists directly. In the months post-Penguin (mid 2012),...

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