Top 10 Press Release Content Publishing Websites For Online Marketing

Organizations that want to be found online create quality, unique, and relative content in the forms of text, images, and video. For online marketing, the content is then published online and distributed across various channels. Over the last view years images and videos have drastically increased, in importance as tools for companies to enhance online marketing campaigns. One of the...

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Press Releases as Marketing Tools

Press releases were originally designed as a communication tool between company PR staff or public relations firms and the media. But now that online news sites such as Yahoo News and Google News contain such an abundance of press release content and RSS makes it easy to syndicate news, press releases can be effectively used as a direct to consumer...

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The Purpose of a Press Release and How to Write One

If you’re thinking about public relations[1] strategy for your business, you’ll certainly be considering press releases. But, although many know what they are, few know how and when to use them. A press release is a written communication that reports specific but brief information about an event, circumstance, product launch, or other happening. It’s typically tied to a business or...

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Qualities of a Good Press Release

There’s a popular misconception that press releases no longer hold the value they once had for marketing and PR purposes. Although delivery and distribution channels have adapted to the Internet age, press releases have remained fundamentally unchanged. More importantly, they continue to offer opportunities for businesses to generate buzz about their products and brands. At Walker Sands, we believe in...

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