Press Releases as Marketing Tools

  • Embed tracking codes in the links from the release to the landing page.
  • Monitor the web analytics of the site the press release links to for referral traffic sources.
  • Setup Google alerts to monitor when the release gets picked up.
  • Monitor blog search engines like google blog search and technorati for pickups.
  • Monitor standard search engines for pickups and links.
  • Track conversions from press release landing pages.

For a more nostalgic look at press release optimization, take a look at this post from 2005, “Lowdown on Press Release Optimization[2]“.


  1. ^ has reported (
  2. ^ Lowdown on Press Release Optimization (

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