The Ultimate Guide to Public Relations in 2020

Monitor Backlinks

Monitor Backlinks[27] is a free tool that helps you track who’s mentioned your brand in coverage and included a backlink to your site. It’s also valuable for monitoring and disavowing bad backlinks[28] and keeping your website’s SEO and domain authority at its peak.

Muck Rack

Muck Rack[29] is a paid tool that allows you to discover and contact members of the media who might be interested in covering your PR story.

PR Fire

PR Fire[30] is a paid tool helps you distribute your press release to journalists and receive a report of their performance and reach. It’s ideal for in-house teams who’re doing their own PR.

SharedCount

SharedCount[31] shows you engagement data for any social media, blog, or website URL. Once you input a URL, the tool will tally its likes, shares, comments, and other engagement measures. It offers both free and paid plan options.

TweetDeck

TweetDeck[32] is a free tool (created by Twitter) that monitors Twitter activity. You can set up Twitter streams that track certain keywords, accounts, trends, or other filters.

Start Building Your Public Relations Strategy

With all these tactics, tools, and strategy-building tips, are you ready to start turning the wheels on your new PR strategy? I hope so! I can’t wait to read about your brand in the news.

However, there’s one thing you should keep in mind: PR is an ongoing, iterative strategy — not a one-off task. (In fact, the best PR involves multiple tasks, tactics, and strategies.) Just like marketing, it can take a while to see results.

But with a solid strategy and a commitment to spreading the word about your company, you’ll soon see more mentions, backlinks, and general buzz. And that’s a great way to build a memorable brand.

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References

  1. ^ Public relations (PR) (blog.hubspot.com)
  2. ^ branding (blog.hubspot.com)
  3. ^ build a PR campaign (blog.hubspot.com)
  4. ^ social platforms are reducing organic reach (blog.hubspot.com)
  5. ^ press release distribution (blog.hubspot.com)
  6. ^ result in a revenue boost of over 20% (www.lucidpress.com)
  7. ^ Manage, plan for, and communicate during your corporate crises with this free crisis management communication kit. (offers.hubspot.com)
  8. ^ With certain PR tools (blog.hubspot.com)
  9. ^ writing press releases (blog.hubspot.com)
  10. ^ Download our free Inbound Press Release Kit to access step-by-step templates to build press releases and a promotion plan. (offers.hubspot.com)
  11. ^ PR team size (blog.hubspot.com)
  12. ^ Check out the PR tools section (blog.hubspot.com)
  13. ^ measuring sentiment (blog.hubspot.com)
  14. ^ Google Analytics (blog.hubspot.com)
  15. ^ backlinks (blog.hubspot.com)
  16. ^ Moz offers a free tool (www.checkmoz.com)
  17. ^ helpful PR tools (blog.hubspot.com)
  18. ^ Brand24 (brand24.com)
  19. ^ Agility PR Solutions (www.agilitypr.com)
  20. ^ ANewsTip (anewstip.com)
  21. ^ important PR campaign (blog.hubspot.com)
  22. ^ CoverageBook (coveragebook.com)
  23. ^ Covered Press (coveredpress.com)
  24. ^ Flaunter (www.flaunter.com)
  25. ^ Google Alerts (www.google.com)
  26. ^ Mention (mention.com)
  27. ^ Monitor Backlinks (monitorbacklinks.com)
  28. ^ disavowing bad backlinks (blog.hubspot.com)
  29. ^ Muck Rack (muckrack.com)
  30. ^ PR Fire (www.prfire.com)
  31. ^ SharedCount (www.sharedcount.com)
  32. ^ TweetDeck (tweetdeck.twitter.com)
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