The Ultimate Guide to Public Relations in 2020

People don’t buy products, they buy brands. For this reason, using PR and marketing in tandem drives the best results: typically, someone connects with your brand as a result of your PR efforts and converts into a customer as a result of your marketing tactics.

Studies show that brand consistency can result in a revenue boost of over 20%[6]. You could be seeing similar results by combining your PR and marketing strategies.


Now, let’s discuss the types of PR you may leverage as you promote your organization and build and manage your reputation.

Business Events

Business events are opportunities to market your products or services and gain exposure for your brand. Whether hosted or attended by your company, events are also important sales opportunities. Events give you a chance to meet prospective customers and delight current ones face-to-face.

Speaking engagements at events are also helpful for boosting brand awareness and sharing unique thought leadership or data-driven information that can help elevate your brand.

Community Relations

Community relations refers to building positive relationships with the local community around your business. This could include charity work, donations, special discounts, or anything that builds a strong relationship with the community and strengthens customer loyalty.

Corporate and Social Responsibility

Corporate and social responsibility is similar to community relations, but it places a greater emphasis on ethical business practices, environmental responsibility, and philanthropy — locally, regionally, and globally. This is a critical area of PR as it directly affects public perception of your brand.

Crisis Management

Crisis management is the practice of acknowledging, managing, and working to reverse negative communication and perception surrounding a business crisis. Anything that could jeopardize or ruin your brand’s reputation should be handled through PR.

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