The Ultimate Guide to Public Relations in 2020

Manage, plan for, and communicate during your corporate crises with this free crisis management communication kit.[7]

Crisis management is an important function of PR and should be handled quickly, consistently, and strategically. With certain PR tools[8], crises can be averted through monitoring online chatter and quality-checking any marketing or promotional material that may be misunderstood or misconstrued.

Employee Relations

Employee relations, also known as internal PR, is the practice of communicating with and cultivating a positive employee perception of your company. This process may include dedicated employee newsletters or communications, employee perks and benefits, free training and skill-boosting opportunities, employee appreciation events, and working with unions or employee groups.

Employee relations not only keeps your employees motivated, hard-working, and loyal, but it also encourages them to advocate for your business — which can bring in both customers and more high-quality employees.

Media Relations

Media relations refers to building positive relationships with journalists, publications, and other news outlets. This process typically includes writing press releases[9], organizing press releases, and scheduling interviews. Not only does this gain exposure for your business and products but it also encourages the media to market your brand for free.

Download our free Inbound Press Release Kit to access step-by-step templates to build press releases and a promotion plan.[10]

Social Media

Social media is considered both an earned and paid PR tactic. For most companies, social media can be a helpful PR (and marketing) tool —it’s an effective way to amass followers, convert customers, share your content, and resolve crises.

Whether you’re sharing a post with your audience or interacting with a single customer, your social media activity is open to the public. That’s why it’s critical to have a social media strategy that keeps your communications consistent, positive, and accurate.

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