The Ultimate Guide to Public Relations in 2020


Brand24 helps you monitor online mentions about your brand, product, or service, and measure the results of your PR campaigns. Slack integrations and a notifications system will help you react in time to prevent a PR crisis.[18]

Agility PR Solutions

Agility PR Solutions[19] is a paid tool that provides powerful yet easy-to-use solutions for your media database, monitoring, and analytics. These solutions help identify and connect with influencers, capture coverage, and measure impact.


ANewsTip[20] is a media search, monitoring, and relationship management tool. You can use it to search media mentions by keyword or handle, reach out to journalists and influencers all over the world, and create a media database of important PR campaign[21] contacts. It offers both paid and free plan options.


CoverageBook[22] is a paid tool that helps you find and collect any coverage of your PR content. It’s a great tool for PR agencies who are building coverage reports for their clients.

Covered Press

Covered Press [23]is a paid tool that streamlines press tracking, reporting, and analytics, combining three important tools into a single, all-in-one PR platform. It also offers white-label reporting so publicists can brand their own analytics portals and reports for clients.  


Flaunter[24] is a paid tool that gives you media access to brand content and PR samples. As a business, it’s a place to publish high-quality brand and product imagery so journalists, influencers, and bloggers can share it.

Google Alerts

Google Alerts[25] is an easy-to-use, free tool that allows you to set up email alerts for certain keyword mentions. When a name, keyword, or link is mentioned online, Google sends you a digest email alerting you of the mention.


Mention[26] helps you track who’s mentioned your brand in media and on social media. You can also use this tool to publish on your social media and manage crisis communications. It offers both free and paid plan options.

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